Our company is a part of the legacy of Empire Stores and was originally incorporated in 1964. A family owned company, the business has traversed through decades of change and adapted to the times. The main areas of business were always liquor, tobacco and FMCG goods.
With the opening of the Indian economy in 1991 the company started importing FMCG products. The key areas of focus were distribution and marketing with the operations spread out in the entire North India.
New opportunities presented themselves in the beginning of the millennium and the focus shifted towards Tobacco and Spirits. The areas of concentration being distribution and brand building. The company has now firmly established itself as marketers of niche alcoholic beverages. Tequila Corralejo 100% Agave was launched in India in 2004 in association with Fraternity Spirits (Mexico). The company introduced iconic brands like The Balvenie Single Malt Whisky and Hendricks Gin in India in association with William Grant and Sons (Scotland) in 2007.
Being associated with specialty brands is the differentiating factor for us. The operations now are spread out across all major cities in India. Additional business linkages have been developed in the Asia duty free region. The focus is on creating value based long-term relationships with all stakeholders.
Major activities include distribution, import, retail, wholesale, trading, duty free sales and various types of turnkey solutions like project reports (consultancy), data analysis, market entry strategies with regards to the Indian Market. Marketing activities include sales, promotion, direct marketing, research, advertising and online.
Our customers include hotels, restaurants and pubs and retail stores (domestic), diplomatic channels and travel retail.
Company History
Founded in 1964, New Delhi
- The company originated from Empire Stores, a premier liquor bonded warehouse in India (1938), serving the British Indian Government.
- Transitioned into retail and distribution, evolving into the current form.
- Expanded operations in the 1990s, importing FMCG products as liberalization policies took effect.
Diversification and Growth
- Entered the hospitality sector, supplying niche alcoholic beverages.
- Maintains a selective brand portfolio to ensure quality and market relevance.
- Operates across India, the Indian Subcontinent, the Middle East, and Southeast Asia.
2021-22 Expansion
- Implemented tailored market entry programs for niche alcoholic beverages
- Established a widespread retail network, enabling placements even for slow-moving products.
- Provides turnkey solutions including project consultancy, data analysis, and market entry strategies.
- Operations extend into Special Economic Zones (SEZ) for efficient logistics.
Business Philosophy and Values
- Market niche beverages with a strategic approach.
- Establish unique brands within the target market.
- Build long-term, meaningful relationships with all stakeholders.
