Our company is a part of the legacy of Empire Stores and was originally incorporated in 1964. A family owned company, the business has traversed through decades of change and adapted to the times. The main areas of business were always liquor, tobacco and FMCG goods.
With the opening of the Indian economy in 1991 the company started importing FMCG products. The key areas of focus were distribution and marketing with the operations spread out in the entire North India.
New opportunities presented themselves in the beginning of this millennium and the focus shifted towards Tobacco and Spirits. The areas of concentration being distribution and brand building. The company has now firmly established itself as marketers of niche products. The case in point being Tequila Corralejo 100% Agave which was launched in India for the first time in May 2005.
Being associated with single brands has become the differentiating point from other companies. The operations now are spread out across all major cities in India. Additional business linkages have been developed in the Asia duty free region. The focus is on creating value based long-term relationships with all stakeholders.
Major activities include distribution, import, retail, wholesale, trading, duty free sales and various types of turnkey solutions like project reports (consultancy), data analysis, market entry strategies with regards to the Indian Market. Marketing activities include sales, promotion, direct marketing, research, advertising and online.
Our customers include hotels, restaurants and pubs and retail stores (duty paid and duty free).